Procurement Of Contruction Services Construction Essay

Procurement Of Contruction Services Construction Essay INTRODUCTION: The construction industry deals with great number of various trades and professions acting in harmony has historically always endow with risk for insurers and customers. This involves professional risks of architects, consulting engineers and risks of contractors and subcontractors that may lead to risk of professional indemnity, public and employers liability claims. The construction is engulfed a lot physical risks connected with construction sites and their hazards like structural collapse, fire, theft and vandalism. However, to create a good environment for transparency and consistency in the management of construction risks there is need for legal contracts that guide the construction services. According to (Odeh Battaineh 2002) the successful execution of construction projects and keeping them within estimated cost and prescribed schedules depend on a methodology that requires sound engineering judgement. The uses of different form of contracts have helped in recovery of payme nt, facilities payment and resolution of disputes in the construction industry. It has lead to efficient provision for payments to contractors and subcontractors. However, this coursework discussed the four types of contract that can be used to the housing association. Also, point out the benefits that may derive from the contracts and the most suitable one for housing association. Furthermore, explained with example on how New Engineering Contract (NEC3) might be suitable for adoption by the housing association and showed the suitable form of contract the housing association can reduce their maintenance construction contract costs. Finally, this coursework tended suggestions on how the organisation can reposition itself without be affected for future consultancy commission with regards to the housing association contract and conclusion. A: FOUR TYPES OF CONTRACT AND THEIR BENEFIT FOR HOUSING ASSOCIATION: 1: COST PLUS OR REIMBURSEMENT CONTRACTS 2: ALL-IN OR TURNKEY CONTRACTS 3: LUMP-SUM CONTRACTS 4: ADMEASUREMENT CONTRACTS COST PLUS OR REIMBURSEMENT CONTRACT: In this type contract, the contract sum is determined before construction work is started. Under this type of contract the contractor accepts a defined amount of work in return for agreed sum. Contracts with quantities are priced on the basis of drawings and a firm bill of quantities .Contracts with quantities are priced on the basis of drawing and another document -usually a specification or work schedules. Besides that, during the contract the amount added to cover overheads and profit can be a fixed sum, a percentage or may be on reimbursement basis. This type of contract specify the labour rates to be charged on project and insurance cost is another productive area for hidden add up to in the name of reimbursing costs. This type of contract projected to avoid this automatic risk premium to the contractor (DJC, 2006).finally, according to (Haswell De silva ,1982) the contract came into existence during the first world war and deals with target time incentives for completion on tim e that is accepted for contracts subject to target costs. According to (OReilly 1999) Cost reimbursements enable to start work before the design is finalised. It has maximum contracting flexibility and can fast track easier. This type contract there is less owner management needed and accept competitive bidding on total scope. Cost reimbursement contracts always compensate the consulting firm based on the actual number of hours worked and other direct costs involve and the contract always contain a cost ceiling. ALL-IN OR TURNKEY CONTRACTS: According to (Haswell De silva ,1982) this is the type of contract where the client asks the contractor to tender all in bid or turnkey bid, that involves the provision of the job, both the design. This type of contract is acknowledge well and applied in many part of Europe, USA than in the UK and the consulting engineer plays little part in the civil engineering industry than in the UK.This type of contract the civil engineering is likely to make a substantial profit in the project. Turnkey contract are familiar with most of the customer and several analysts continue to suggest that significant number, if not the majority, of major constructions will henceforth be executed under this contractual framework .Besides that, the client can design and construct based on his / her choice without any external body, consulting engineer and contractor. According to (Dagenais, 2003) stated that the benefit is the client transacts with a single supplier for with regards to both design and execu tion of the project that simplifies its management It helps to accelerate the project, since construction can begin even before the design process is completed. Also in Turnkey contract the client can benefit from the skills of the constructor earlier in project. However, it possible to reduce eliminates the change orders during the project. However, fewer disputes are likely to occur and, if they do will be easier to resolve. . LUMP-SUM CONTRACTS: This is types of contract deals with the total costs to produce a project, together with the overhead, builder profit and any extras that the project owner specifies. After the project the builder is responsible for delivering the project under the guaranteed cost. According to (Haswell De silva ,1982) stated that alterations on lump- sum contract are expensive and follows the same line with admeasurements contract. Lump sum contract is highly acceptable to mortgage companies and this type of contract grant the builder experience to know time frame, cost to guarantee his client for the project. Lump sum is close to fixed price than other system of computing the price and is favourable for employers ask for price certainty (OReilly 1999). This type of contract there is a smaller amount risky for both the housing association and the Consultant. Lump -sum contract is most commonly used form of contract for architectural services. There is a clear understanding of the end product before construction begins in the project. The use of Lump sum contracts are generally accepted in the building industry and are well suited to small, medium or single trade projects. However, Lump sum contracts are not presently favoured for very big projects. In this type contract the design advice is independent of the builder .This is because of the extensive time required to complete documentation before any work can commence. For example many building project in Victoria Australian have been delivered through applying lump sum contract. ADMEASUREMENT CONTRACTS: According to (Haswell De silva ,1982) this type of contract involves the Bill of Quantities where detailed lists of all items of work required to be carried out with approximate quantities are prepared and the Schedule of Rates deals with comprehensive list of the various items of work to be carried out. A schedule of rates is frequently used where the degree of works has not been or cannot be completely determined. It deals with contingency sums and provisional sums for works not fully identified in the Bills. This type of contract the contractor is paid for the amount of actual work he does and a fair basis for payment because of freedom for the alteration of work. The Schedule of Rates contract expressly rejects any revision of the rates quoted by the contractor except where the tender sum has been exceeded by a certain percentage. The important difference between these types of admeasured contract is that in the Bill of Quantities contract the total Contract Sum is the Tender Sum which is given in respect of a fixed measure of work as set out in the Bills of Quantities, whereas in the Schedule of Rates contract the total Contract Sum can be calculated only upon completion of the contract. FROM ABOVE, ADMEASUREMENTS CONTRACT IS THE MOST SUITABLE TO THE HOUSING ASSOCIATION: Admeasurements contract use of Bill of Quantities facilitates competitive tendering and evaluation of changes in the work condition. While Schedule of Rates will be useful with regards of maintenance of project to housing association. However, most contractors in the UK are well-known with this type of contract and therefore are in a position to price the work in a fair and rational manner to the housing association (Haswell De silva ,1982).furthermore, in admeasurements the unit rates tendered by contractor to individual items is fixed in the project and tender knows the conception of the work that has do with way of bills. This type of contract will provide the housing association separate bills of preliminaries, day works and general items. B: HOW NEC3 MIGHT BE SUITABLE TO THE HOUSING ASSOCIATION. The New Engineering Contract 3 known as (NEC3) is the most recent used contract for UK civil engineering projects and most part the world engineering projects.NEC3 is a family of contract that make possible the execution of sound project management principles and exercise significant legal relationships.NEC3 provides suitable environment for procurement of works ,supply and services. This is to ensure efficiency and value of construction projects is essential for civil engineers in the recent economic environment. This helps to ensure the projects are delivered on time and within budget. The NEC3 is recent day family of standards contracts that accept the concept of partnership and promotes designers, both the project managers and contractors work mutually to meet up with up customers aims. According to Humphrey Lloyd the best barrister with regards to construction law experts in world recommend the NEC3 as the suitable law contracts for construction services in the world -wide use. Through his recommendation, NEC3 has rapidly used in more than 20 countries of the world based the application of NEC3 in British and South African government. According to Institution of Civil Engineers (ICE) recommends NEC3 to public sector organisation with regards to construction services due to its use to encourage high-quality management system between parties involves in contracts. Also it is an understandable, straightforward document and applied in a wide variety of commercial situations. It helps to satisfy and meet up with clients target aims for all projects with regards to cost, time factor, quality and performance. The NEC3 also is recommended by the office of Government commerce for construction services and both public sector and government make use of it. For example, the London Olympics 2012, Channel Tunnel High Speed and Nuclear Decommissioning Authority sites used NEC3.The NEC3 is more suitable to the housing association due to the first and second editions have no provisions to deal with force majeure situations known as unforeseen events causing problems to a project site that may lead to delay of time or from being finished. For example, if a building catch shortly ahead of completion. The insurance may cover up the repair, but their no effect of delay to completion the new NEC3.Under clause 19 NEC3 the Engineering and construction contract grant project managers power to take care of unforeseen event that may stop employers main aim and the project contractor is permitted for compensation for event and its consequences with regards to time and money. The NEC3 will enable the housing association to discover, allocate and handle risk. Under NEC3 options C and D will enable the housing association know what to pay and when to pay it, for example during low inflation, they pay for goods based on the up to date market rates. Under option A provides the project with maximum certainty of price for the employer .under option E enable the contra ctor to face risk on price. While option F deals with cost reimbursable contract in so far that the employer and not the contractor bears the risk on the costs of the works contract. The NEC3 will deliberate to give consistency in the application of its core clauses and its compensation events to the housing association. The options are there prevent disputes for the contract and it permits termination at will for all the main options. However, the NEC3 is flexible and it has six main options to choose from the options to suit the housing association. C: HOW USING A SUITABLE FORM OF CONTRACT THE HOUSING ASSOCIATION CAN REDUCE THEIR MAINTENANCE CONSTRUCTION CONTRACT COSTS: According to Sir Michael Latham defined PPC200 as the full Monty of partnering and modern best practice. This is type of contract that deals with multi-party contract and founded by Association of Consultant Architects. This makes available the foundation for the partnering procedure and can be used in any type partnered project of construction services through advice of legal procedure. The PPC200 adopted radical ideas invented by the construction industry council partnering task force that guide Project Team Partnering. It is used by partnering teams that involved various project in public and private sectors From my understanding, the use PPC2000 will be suitable for the housing association to reduce their maintenance construction contract costs due to high level of integration of entire project team under a single multi-party contract and covers the entire duration of the procurement process. For example, the Joint Initiatives and Strategic Alliances under Clause 23.1 set the general key performance indicator (KPI) regime as follows: The Partnering team members shall use reasonable skill and care, within the scope of their agreed roles, expertise and responsibilities and in accordance with the partnering Document, to achieve their respective target as set out in the KPIs. Under Clause 18.1 the risk management the Partnering Team members recognise the risks involved in the design, supply and construction of the project and the costs associated with those risks for efficient maintenance construction contract costs. Also Risk management is specifically addressed with the facility to alloca te the share of risks appropriate to each team member. Besides that, the Clause 4.1 and 4.2 deals with good provision to maintenance costs. For example, Clause 4.2 states measurable continuous improvement by reference to the target and the KPIs.while Clause 4.1 states improved efficiency, cost- effectives, lean product and elimination of waste. There is tremendous mutual understanding between the Partner team member and the KPIs to reduce capital cost and whole list costs reduce accident and reduce the design, supply and construction time under Clause 4.1.PPC200 involves specialists contractors with regards to supply chain and construction processes. There is no provision for liquidated damages with the establishment of a core group. Also the core group helps to check the early warning system system for problems and reviews performance and progress to reduce maintenance construction contract costs. Under clause 6 of PPC200 provides the partnering timetables to direct all partnering team members to partnered performances, prices and supply chain and development of designs. D: SUGGESTION ON HOW MY ORGANISATION COULD REPOSITION ITSELF WITH REGARDS TO FUTURE CONSULTANCY COMMISSION TO THE HOUSING ASSOCIATION. Reposition of procurement strategy: The procurement strategy classifies the suitable way of achieving the aims of the project and value for money, through taking account of the risks involved and constraints, leading to decisions about the funding technique and asset ownership for the project. The objective of a procurement strategy is to accomplish the optimum balance of risk, funding and control to the housing association. Reposition of procurement route: The procurement route delivers the procurement strategy with regards to future to housing association. It comprises the contract strategy that will best meet the housing association needs. An incorporated procurement route ensures that design, operation, construction and maintenance are considered as a whole; it also ensures that the delivery teamwork together as an incorporated project team. Reposition of contract Strategy: the contract strategy decides the level of integration of design, construction and ongoing maintenance to the housing association, and should support the main project objectives in terms of risk allocation, delivery and other problems. There are many different contract strategies to meet up achieving Excellence principles of integration to the housing association. CONCULSION: Despite, the application of NEC3 form of contract as most suitable, I still believe other forms contract is suitable to procurement of construction services and the housing association. For example; PPC2000 was used on over  £9billion of UK construction services by 2004 and has been used in the Middle East on most of the construction services. According to RIDC survey; found that JCT contracts are used in 85% of most construction project.JCT contracts maintain big share in the market despite the increasing use of the NEC3 form of contract in construction projects. Much new building work is done under the JCT 2005 contract which has substitute JCT 1998 contract and is well understood by subcontractor. However, traditional contract is essential with regards to understand the problems and complexities of construction contracts through evaluating the relationship between the employer and the engineer, is easily to understand the obstacles that other forms of procurement try to resolve. In traditional contract, the absence of a warranty there is no contractual relationship between the employer and subcontractor and suppliers of goods and services and the third parties do not have contractual rights. It encourages little cost and time guaranteed. Besides, converting the worlds infrastructure over the coming decades to smooth the progress of a low -carbon -dioxide economy will involve clients and suppliers to have genuine confidence in long -term outcomes and returns. Through trustworthy standardised contracts that sustain project management costs down and project on track. Finally, it need global and updated information on contract status to ensure operated minimum delay and cost are properly controlled REFERENCE/BIBLIOGRAPHY Barse P.(2006) The JCT 05 standard building, sub-contract, UK. Blackwell LTD Brain E. (2009) The NCE3 Engineering and Construction Contract: A Commentary.(UK ) 2nd ed .Oxford Dagenais D. (2003) Construction law and Surety Bonds, Turnkey contracts- the clients perspective Haswell C. Silva D. (1982) Civil Engineering Contracts;Practice and Procedure. England ;Butterworth co Ltd Odeh M. Battaineh H. (2002) Causes of Construction Delay: Traditional Contracts 67 -73 OReilly M. (1999) Civil Engineering Construction Contracts, London 2nd ed , Thomas Telford Publishing Issara N. Rycroff. M. (2000)The JCT 05 Standard building Contract. Law and Adminisraction.2nd ed. Elsesiet LTD. The Daily Journal of Commerce, (2005) Cost Plus contract true costs no obvious,Portland.oregon. http://www.neccontract.com/ [last accessed on 10th Nov 2010] http://www.gmhplanning.co.uk/NEC_newsletter_45.pdf [last accessed 12th Nov 2010] http://www.ice.org.uk/Publications/NEC [last accessed 13th Nov 2010] http://www.hammonds.com/FileServer.aspx?oID=22997 [last accessed 13th Nov 2010] http://www.neccontract.com/PDF_DOC/NEC%20news-46.pdf [last accessed 13th Nov 2010] http://www.ppc2000.co.uk/documents/IntroductionPPC2000-08_000.pdf [last accessed 15th Nov 2010] http://www.minalcon.com/contracts.html [last accessed 22th NOV 2010]

Marketing Assignment

We want from our target market to make a habit of eating their meals in our restaurants. If we are able to reach them, this will help us to grow at the end of the first year. In addition to this, we have another objective which is to decrease the number of people who are not aware and people who are resisting to not purchase our goods. In this case, we are planning to encourage them to taste our products and take their opinions about them to adjust our goods according to their needs and wants. Stressing our competitive advantage to our target customers is our another goal which makes them loyal to our restaurants.Identify the marketing segment for the product and explain why this segment was selected. Because we are producing healthy fast foods for different diet programs, mass marketing does not fit our marketing strategy. Therefore we segment the market based on Demographics. For example, if gender is taken into consideration, woman and man should take different amount of calories per day in order to carry on their daily activities. Besides, amount of calories are taken by young people, adults, and elderly people changes as well according to their heights, weights, and activity levels.Therefore when our customers come to our restaurants, they should be able to find a food that best fits their diet in order to be satisfied. Moreover, we also segment the market based on geographic as well. In this case, we are planning to run our business in United States because there is a high demand for healthy foods since people want to live healthy and longer. Discuss the target market and why these customers will be targeted. We segmented market according to people’s ages and genders. We decided to target people whose ages are between 18 and 64 or more and tried to figure out the market size.According to US and World Population Clocks in the US Census Bureau web page, there are 309,092,421 people living in America now. Again, according to the report posted on US Ce nsus Bureau, Meyer (2001) stated that people whose age is under 18 is 26 percent, people whose age is between 18 and 64 is 62 percent and people whose age is more than 64 is 12 percent of US population. So if we assume that the percentage of people whose ages are between 18 and 64 or more remain unchanged from 2000 to 2010, the total population of young people, adults and elderly people is now 228,728,319. 62%+12%=74%, 309,092,421? 74%). Moreover, if we assume that 50 percent of this amount is woman and 50 percent of it man. So we have 114,364,159 men and 114,364,159 women whose ages are between 18 and 64 or more. This is a huge number and it seems that targeting this segment is profitable. Furthermore, this market size can grow in the future because in 2000 the total US population was approximately 281 million according to US Census Bureau 2000 report. (Meyer 2001). Today, as I mentioned above it is nearly 309 million. Conduct a SWOT (strength, weakness, opportunities and treats an alysis for company.One of our strengths is offering healthy foods. Our menu contains foods that they are rich in terms of protein, vitamins, mineral etc. which play an important role in the structure of human body. Secondly, while we are preparing our menu, we consult nutritionists about the ingredients, the types to enhance the variety and cooking techniques. In addition to this, our customers can benefit from the dietician service on every Mondays, and Fridays between 1-5pm. They can ask their questions and have a chance to take medical support. Moreover, we are using organic and fresh foods while we are cooking and these vegetables and ruits are produced and picked diligently. This is also one of our strengths that help us to meet our customers’ expectations. Unfortunately, we have also some weaknesses as well. One of the most important weaknesses of our healthy fast food restaurant is our prices. To produce organic vegetables and fruits is very costly. Therefore this is r eflected in prices of those kinds of products. Because organic foods are crucial ingredients of our foods, we also have to reflect the prices of vegetables and fruits to our food prices in order to make profit.In addition to this, because we do not offer any unhealthy foods such as fried chicken, fried potato, hamburger etc. our foods may not fit the people’s tastes. Beside our strengths and weaknesses, we have also some opportunities coming from macro environment. Firstly, people love eating in Unites States and they like to know about different and new foods. In addition to this, United States is the best place to run a fast food restaurant because of being a home country of fast food industry. Secondly, number of obese people is increasing day by day in United States because of overeating fast foods.Since these kinds of meals are unhealthy and they can cause serious health problems, this makes people more conscious while they are making decision about food choices. Therefo re they tend to eat more healthy foods. Thirdly, organic food industry is growing in Unites States and people tend to consume organic foods because of being healthful compared to regular vegetables and fruits. Furthermore, number one fast food chains such as McDonald’s, Burger King, etc. do not offer rich healthy meals alternative to unhealthy ones. In this case, consumers are in pursuit of healthy food restaurants.Lastly, in United States technology is advanced a lot to prepare fast and healthy foods. This leads fast food restaurants to work more efficient. We also have some threats caused by macro environment as well. For example, people may not have enough purchasing power to buy healthy foods. In this case unhealthy foods seems cheaper to them. Therefore they may tend to prefer unhealthy fast food restaurants. Besides, organic foods are expensive. As a result, restaurants that are not using organic foods charge lower prices to their meals compared to restaurants that use those kinds of egetables and fruits. Moreover, eating hamburger, fried potato, fried chicken, cheese burger, etc. can seem more attractive to customers. Therefore customers may prefer places that offer those foods. Describe the market position for your product and service When we are positioning our product, the quality and the price are taken into consideration and we compared our product with the one that is produced by our competitors. In the fast food market, we have many competitors; however our number one and well known competitors are McDonalds, Burger King, Subway, Taco Bell, Wendy’s and others.In figure one, circles which are depicted closely represent our competitors and the upper circle represents our fast food company. The competitors’ circles are depicted closely because they are perceived more or less the same by consumers. For example, their menus and prices are more or less the same. They are using nearly same strategies. For instance, both Burger King and McDonalds have the dollar menus. Although our competitors offer some kinds of healthy foods such as salads, grilled chicken, etc. they are still selling unhealthy foods.On the other hand, our company’s number one strength is always serving healthy foods to our customers. Besides, we are offering free dietician service for our customers. Our customers can ask their questions and get a customized service. In light of these facts, our product quality is high relative to our competitors. price X’s Healthy Fast Food Restaurant Low qualityHigh quality Our competitors Figure 1 Perceptual Map In addition to our product quality, our products’ prices are also higher than the average prices as well. Because organic foods’ prices are high, we have to reflect this to our prices.According to figure 1 it can be seen that our competitors dominate us in terms of prices. However, we also dominate them in terms of product quality as well. Recommendations Service is an i ntangible product and X’s Healthy Fast Food Restaurants are producing both tangible product (i. e. food) and intangible product (i. e. dietician service). In service industry customer satisfaction is very important. If a company satisfies their customer’s needs and wants, they become loyal.Therefore management should know whether their customers are happy with the service provided or not. This is the case that X’s Healthy Fast Food Restaurant can be face with. Therefore we should do some surveys to measure the satisfaction level of our customers about the service quality. There are many tools to do this. For example, Winner (2004) stated that â€Å"One of the most popular approaches to measuring service quality is the SERVQUAL instrument† (p. 418). In this type of questionnaire there are several questions that measure the quality of service.If we put servqual surveys on customers’ table and request to fill them after they finish their meal we can m easure the satisfaction level of our customers by looking the results and this helps us to improve our service quality. Because service is an intangible product, customers may not know what they are buying until they buy. One author said that â€Å"†¦the service provider’s task is to make the service tangible in one or more ways† (Kotler 1999 p. 648). In this case, we should find some ways to make our product tangible.For example, if we give importance to keep our restaurants clean, our customers may think that we prepare our foods diligently. Providing a qualified and quick service can be another way to make our product tangible. If consumers see how we deliver our service quickly, they always prefer us.References Kotler, P. (1999). Principles of marketing. New Jersey: Prentice Hall Winner, S. R. (2004). Marketing management: New Jersey Pearson Prentice Hall Meyer, J. (2001). Age:2000. US Census Bureau. Retrieved April 8, 2010 from http://www. census. gov/prod/20 01pubs/c2kbr01-12. pdf Marketing Assignment International market segmentation (International market segmentation) is the concept of market segmentation in the use of international marketing. Its concept is by comparing the domestic and international market for more buyers, a wider distribution. With businesses having limited power, it is usually very complex to meet the needs of worldwide customers. A market segment is defined as â€Å"a group of customers who share a similar set of needs and wants†. In this case its HSBC trying to target potential customers. The first key consideration is the benefits of segmentation. This segmentation uses customers as a point of reference.The firm can then focus on their marketing resources and it gives them competitive advantage by being able to serve more according to customer segments. There are four level of segmentation, first one is preference segments. Some consumers have a very different taste for the things that they want. Consumers are free to prefer HSBC or other banks ava ilable in the market. A group of people gathered their preference will show the natural segments. Second level of segmentation is niche. It is defined as a more narrowly defined customer group seeking a distinctive mix of benefits.HSBC in this case targets consumer niches with distinctive products and services. It is proved by having a pet insurance product, growing at a 125% per year. Third level is local,which involves local customer groups in trading areas, neighborhoods and even industrial stores . HSBC is actually focusing at serving local markets. They maintain to have local presence in the area with the tagline which is â€Å"world’s local bank†. Last level is individual, customer with HSBC bank card, etc will get a ride in the BankCab. The next step is to segment the consumer markets.The fundamentals to consider are geographic, demographic, psychographic and behavioural. Geographic segmentation means dividing market into different geographical units such as nat ions, states, regions, cities or neighbors. HSBC demonstrated its local knowledge with marketing efforts dedicated to specific locations. In 2005, it set out to prove to jaded New Yorkers that the London-based financial behemoth was a bank with local-knowledge. Demographic segmentation means â€Å"dividing by age and life cycle, life stage, gender, income, generation and different social class†.HSBC offered a â€Å"smart card† and no frills credit cards to the underserved student segment and targeted high-value customers with special â€Å"Premium Centers† bank branches. Psychographic segmentation is segmentation depending on the person itself on primary motivation such an ideals and achievements. Last element is behavioral segmentation. This is segmenting â€Å"based on decision roles such as intiator, influencer, decider, buyer and user. † As for behavioural it consists of occasions, benefits, user status, user rate, buyer-readiness, loyalty status and attitude. The second key to be considered is target marketing.It develops measures of market attractiveness and select target segments. For example, â€Å"selecting the most profitable segments to focus on†. HSBC target student segment by offering â€Å"smart card† and high-value customers with special â€Å"Premium Centers† bank branches. Steps in segmentation process include need-based segmentation, segment identification, segment attractiveness, segment profitability, segment positioning, segment acid test and market mix strategy. â€Å"To be useful, market segments must rate favorably on five key criteria which are measurable, substantial, accessible, differentiable and actionable. †The third key to be considered is the market positioning. Positioning is done by targeting segments and develops a marketing mix for each segment. For example â€Å"creating an image or position for the brand with competitors’ brands†. For example HSBC wants to be known as the â€Å"world’s local bank†. This tagline reflects HSBC’s positioning as a globe-spanning financial institution specialised on serving local markets. Strategy for positioning includes, â€Å"Identifying a set of possible competitive advantages on which to build a position†, choosing the right competitive advantages and selecting an overall positioning strategy

Ielts Essay Samples 2016 for Dummies

Ielts Essay Samples 2016 for Dummies How to Find Ielts Essay Samples 2016 The web has proven powerful in dispensing educational services and basic understanding of all elements of life, as well as the simple fact that it may facilitate communication between even continents. At times, the best method to learn and understand new information is by way of seeing and understanding work which is already completed. Additionally, a customer may ask the writer to submit part of the job for review and, if needed, ask them to make corrections. To dispense educational services and standard understanding of all parts of life 3. Health care shouldn't be provided for free regardless of somebody's income. Essay topic Some folks say that all secondary and higher secondary school students ought to be taught how to control money as it's an important life skill. 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Starbucks Company - 3551 Words

BACKGROUND OF STARBUCKS COMPANY Named after a character in the classic story of Moby Dick, Starbucks Coffee has emerged as the world s leader in retail, roasting, and branding of specialty coffees for millions of customers worldwide since its 1971 founding in Seattle s Pike Place Market in the state of Washington. Still headquartered in Seattle, Starbucks Coffee Company has expanded to stores in all 50 states and in 43 countries outside of the United States. You get more than the finest coffee when you visit a Starbucks - you get great people, first-rate music and a comfortable and upbeat meeting place, says Howard Schultz, Starbucks chairman, president, and chief executive officer. We establish the value of buying a product at†¦show more content†¦Starbucks incorporate elements of these festivals in the way they greet our customers and decorate the stores to lift up the festive spirit. Starbucks constantly seek to surprise and delight our customers with innovative handcrafted beverages and menu items. From exclusive mooncakes made with Starbucks ® coffee offered every Mid-Autumn Festival since 2003 to original handcrafted beverages such as the Coffee Jelly Frappuccino ®, Starbucks continue to offer innovative core and promotional products to engage our customers in new and exciting ways. Starbucks ® introduces new creations such as However-You-Want-It Frappuccino ® and the ground breaking Starbucks VIAâ„ ¢ Ready Brew. With its latest addition of the new Starbucks Card, customers are now able to enjoy their cup of coffee with just a swipe at anytime and anywhere. Berjaya Starbucks Malaysia celebrated its second annual Global Month of Service throughout the month of April last year; a community service programme encoded by Starbucks worldwide, all of which takes place simultaneously within the same month. 27 community service projects were executed in Malaysia nationwide with an accumulation of 8,898 hours. Starbucks main vision for projects as such is to be a catalyst for positive change by bringing together all its partners and customers to help address local issues through community service and at the sameShow MoreRelatedStarbucks Company : Starbucks Corporation2399 Words   |  10 PagesStarbucks Company Background Starbucks began in 1971 by launching its original store location in Seattle, Washington (Lemus, 2015). The Starbucks Corporation then began to encounter true success in the U.S. marketplace in the 1970s and 1980s. After working for 5 years in the operation sector at Starbucks Corporation, Howard Schultz bought the successful corporation in 1987. Shultz truly brought the company to a whole new reign by increasing the number of coffee shops from just 17 to 4,000 in simplyRead MoreStarbucks : Starbucks Global Coffee Company1100 Words   |  5 Pages Starbucks Global Coffee Company Robin Turner National University â€Æ' Starbucks Global Coffee Company Introduction Starbucks Coffee Corporation is not only of the leading companies that retails and markets coffee globally but one of the top companies overall in the world. There are approximately 7,300 coffee shops and kiosks in the United States and approximately 3,000 shops in 34 other countries. Starbucks products include coffee, coffee drinks, pastries, sandwiches, ice cream, espresso machinesRead MoreStarbucks : A Global Company987 Words   |  4 PagesAs Starbucks moves into new markets all over the world, it continues to build its brand through the delivery of the Starbucks Experience. Our success at every market that we have entered into reiterates our commitment to become a great, enduring company with the most recognized and respected brand in the world, known for inspiring and nurturing the human spirit. Our Mission: to be a global company, making a difference in peoples lives by leveraging our brand and the coffee experience to fosterRead MoreStarbucks : A Brand Company Essay931 Word s   |  4 PagesA company that I frequently visit on a semi-regular basis is Starbucks. Starbucks is a popular company that is recognized internationally and specializes in premium roast coffee, as well as other beverages. Starbucks, according to The Richest, is currently the power house of the coffee world. They are not only known for selling high quality coffee, but also providing an inviting atmosphere with good music and comfortable seats. Starbucks’ mission is, â€Å"to inspire and nurture the human spirit one personRead MoreCompany Profile Of Starbucks Company1805 Words   |  8 PagesThe business I have chosen is one company that has been particularly successful in creating an overall company image in my option has been Starbucks. They have been able to maintain a dominant position in today’s market. Each morning most of our society needs a good cup of coffee in order to start their day Starbucks has marketed themselves to be steps away from your location . At one point, we looked at Starbucks as a high-end marketer. They have been able to uphold an image of an elite clubRead MoreStarbucks : A Coffee Company1355 Words   |  6 Pages Starbucks Report Management Date: 23rd November, 2014â€Æ' Introduction Starbucks is a Coffee Company that was founded in 1971 as a coffee retails company by three partners known as: Jerry Baldwin, Zev Siegal and Gordon Bowker located in Seattle in United States. The chairman and CEO of the company: Howard Schultz in 1987 took over the company and reformed it into a global brand by focusing on creating strong interpersonal relationships with customers and providing them with a highest quality ofRead MoreEvolution Of The Starbucks Company7242 Words   |  29 PagesIntroduction The concept we have of Starbucks as a premium roast, high-quality coffee with a heavy focus on customer service is the result of many years of evolution of the Starbucks Company Itself. It was founded in 1971 in Seattle, WA as a retailer and roaster of coffee beans. Today, they have vertically and horizontally expanded and offer a variety of products as coffee beans and blends, hot and frozen beverages, tea, a variety of bakery products, sandwiches, bottled products and miscellaneousRead MoreStarbucks Coffee Company2302 Words   |  10 PagesStarbucks’ Company Profile Starbucks Coffee Company has established as its own market and artistry in the Coffee gastronomy line for more than 30 years. Providing over 60 types of coffee, Starbucks has kept the name and brand alive since 1987 where a small and friendly workforce aim to create national brand – The Starbucks Experience. Jerry Baldwin, Zev Seigl, Gordon Bowker and Zev Siegl were the ones who opened the first Starbucks in Washington in the year 1971. They sold high-quality coffeeRead MoreStarbucks : An American Company1697 Words   |  7 PagesStarbucks â€Å"I always start my day with a red-eye misto - two shots, extra hot, extra foam - from Starbucks† (Brzezinski, 2015). Starbucks is a familiar word in many homes across the globe. Through being aware of their self -reference criterion, Starbuck’s success doesn’t seem to end. Starbucks goes with the changes of what their customer’s culture wants. Through sustainability Starbucks has created a positive name for their company, and a thorough understanding of sociocultural aspects has led toRead MoreStarbucks : A Coffee Company1347 Words   |  6 PagesStarbucks is a Coffee Company that was founded in 1971 as a coffee retails company by three partners known as: Jerry Baldwin, Zev Siegal and Gordon Bowker located in Seattle in United States. The chairman and CEO of the company: Howard Schultz in 1987 took over the company and reformed it into a global brand by focusing on creating strong interpersonal relationships with customers and providing them with a highest quality of coffee. At present, Starbucks has reached to a maximum level of excellence